Monday, March 23, 2009
The Powerful Gemini Effect
Here is another example of a powerful method for obtaining leads. In Canada, business owners/Distributors can take advantage of Canada Post's direct unaddressed admail utility to send out a mailer. Canada Post's business center even allows you to avoid the areas of a city that might be unfavorable to your business due to certain demographics.
So what is the Gemini Effect?
Perhaps slightly over simplified and yet profoundly accurate, direct sales boils down to two twin governing powers. First "people" or human resources, and second presentations or places to go and people to see. When your business can come up with systems that can not only procreate each of these, but also balance and retain them you will have a business infrastructure that is in a position to succeed BIG time!
I hope this gives you another idea about what is possible with a direct mail campaign for gaining leads/presentations. This particular card generated over 600 calls from a drop of about 13,000 cards in the Cornwall, ON area in 2009. Which brings me to my next point. Make sure you're prepared. I highly recommend a phone system and 3-6 people to answer the calls depending on how many cards you're dropping and over what period of time (frequency). Whenever you can increase the number of people you have presenting your product you will see a corresponding swelling in your bank account. That is why every successful idea should be shared in your organization just as every tried methodology and protocols with negative results should be. This can save a lot of people a lot of money too. As always good luck, God bless and happy selling!